Zurich, 21 September 2017 – With Picstars companies are award acceptable talents to serve as cast ambassadors and acquaint photo/video and hashtag campaigns, artefact placements and real-time announcement campaigns for a accurate cast via their own amusing media channels. The companies can actualize campaigns, chase for adapted ambassadors for their cast and authorize a attack account in the Picstars cockpit. The businesses account from the qualitative amusing media advantage of the talents and are able to adviser the success of their promotions alive in the Picstars cockpit. The balance of the cast ambassadors are based on achievement according to the interactions accomplished by their amusing media postings. The Picstars app can additionally be acclimated for events, for example, to administer fan campaigns anon via the accident visitors’ amusing media channels. The Zürcher Kantonalbank as able-bodied as the adventure basic belvedere investiere.ch are the added investors besides Tamedia.
Picstars is currently absorption on able adolescent athletes who are actively application amusing media and accomplishing a ample advantage and abundant interactions with their postings to act as cast ambassadors. Mark Sandmeier, CEO and co-founder of Picstars, is additionally a co-founder of the job aperture jobs.ch, one of the best acknowledged online platforms in Switzerland: “We are captivated with Tamedia’s investment. This enables us to admission cogent ability in the approaching and Tamedia is additionally a able accomplice in the acreage of marketing.”
Marco Gasser, Chief Sales Officer at Tamedia Advertising: “The advance in Picstars allows us to action an agitative new announcement befalling on amusing media platforms to our announcement customers, which satisfies a growing need.”
Samuel Hügli, a affiliate of Tamedia’s Management Board and Head of Technology & Ventures: “With its business model, Picstars meets the accepted trend in the influencer business ambiance and provides an agitative innovation. We are admiring to be an alive allotment of this. Furthermore, the founders of this start-up are a awful accomplished and acknowledged team.”
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